ActionTracks is a web-based, direct marketing CRM. The concept is based on a system that I used as a loan officer to manage the loan process and my sequential marketing efforts. The concept was included in a business plan I had for a suite of web-based tools for mortgage brokers. Since that business never materialized I decided to use it a project to learn CakePHP. Since then, I have used it as a platform to test strategies and concepts I have learned. My plans are to release it as an Open Source project by then end of the year.