CRM
Projects
ActionTracks
ActionTracks is a web-based, direct marketing CRM. The concept is based on a system that I used as a loan officer to manage the loan process and my sequential marketing efforts. The concept was included in a business plan I had for a suite of web-based tools for mortgage brokers. Since that business never materialized I decided to use it a project to learn CakePHP. Since then, I have used it as a platform to test strategies and concepts I have learned. My plans are to release it as an Open Source project by then end of the year.
Posted in drip marketing, automated marketing, workflow management, direct marketing, CRM, CakePHP, PHP